Steps To Selling A Business
Selling your Business is a complicated process. It is important that you understand the process and the steps required to sell your business. This helpful guide with show you the steps involved in a typical business sale. 
1. Free website valuation and consultation 
  • Broker will provide Seller with a free Valuation to determine what the value of your internet based business is worth.
  • Broker and Seller conduct Seller's Interview to learn about the business, determine goals and objective for the sale. During this interview we will discuss selling the business confidentially, review any financial requirements needed to market the business, and discuss our 6 point marketing method to selling your business.

2. Listing Agreement 
  • The Online Group requires Sellers to execute an Exclusive Listing Agreement. 
  • Our Exclusive Listing Agreement is a mutual agreement that grants The Online Group permission to present your business to qualified buyers for a specific period of time.

3. Collect Marketing Material  and Prepare the Confidential Prospectus 
  • The Online Group will collect critical information from the Seller to prepare the Confidential Prospectus. 
  • During this stage, we will discuss confidentiality when marketing the business so employees, vendors, and customers do not learn about the sale of the business. 

4. Implement our 6 Point Market System
  • Direct Marketing to Identified Potential Buyers
  • Private Equity Groups
  • Industry Buyers
  • Private Investors

Advertising on Leading Internet Business for Sale Websites
  • Reach Buyers From Around The World
  • Locate Synergistic and Strategic Buyers
  • Leading Method Buyers Use To Find A Business To Buy

Marketing the Business on our Website and Driving Traffic to Our Website with Pay-Per-Click Advertising and Search Engine Optimization
  • PPC Campaign Advertising Businesses For Sale
  • PPC Campaign Seeking To Sell Their Business
  • PPC Campaign Specifically For Your Business For Sale

Marketing to Our Database of Buyers
  • Communicate with 1,000’s of Buyer via Email Marketing

Marketing through other Brokers 
  • Similar to Real Estate, it is common for Business Brokers to Co-Broke Listings.

Use of 150+ Networks to Target New Qualified Buyers

5. Buyer signs Non-Disclosure Agreement and a Personal Financial Summary.
  • Broker’s agreement with seller includes pre-qualifying all buyers (See Buyer Education)
  • Meeting with Broker to discuss Buyer’s objectives and show business opportunities that fit Buyer’s criteria and background.

6. Buyer review Confidential Prospectus
  • Buyer puts together a comprehension question list that came from reviewing the Prospectus
  • Broker gets compiled questions answered

7. Buyer and Seller Conference Call / Meeting with Broker
  • Get to know the Seller 
  • Come prepared to ask questions to the Seller
  • Seek fact finding only, no negotiations regarding price or terms will be discussed
  • Buyer will gain all necessary information to write a Non-Binding Offer to Purchase to begin due diligence

8. Submit Non-Binding Offer and provide refundable escrow deposit
  • Offer will make seller comfortable enough to “fully disclose” business financials including, tax returns, P&L Statements, private financial records of the business and anything else pertaining to sensitive information
  • Many contingencies in the offer protect the buyer. If the buyer finds anything wrong, the escrow funds are refunded without cost

9. Due Diligence Begins
  • Seller begins full disclosure including, balance sheets, asset lists and costs, contracts, customers, and any other information pertinent to buyer verification
  • Buyer reviews leases, contracts and other assumable agreements
  • Buyer reviews in great detail all aspect of the business and its operations

10. Preparation of Closing Documents
  • Buyer has confirmed that all contingencies on the offer have been meet and due diligence has been satisfied
  • Closing documents will be drafted by neutral attorney, including but not limited to:Asset Purchase Agreement, Bill of Sale, UCC Filings, and other documents if applicable such as Non-Compete, Promissory Note, etc.
  • All final documents to be reviewed and finalized by both buyer and seller and any of their advisors, if necessary

11. Closing

  • Buyer, Seller and Broker to meet at attorney’s office and sign the final documents
  • Money is transferred and the transaction is completed 

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